Google Chorme is the recent entry into the browser market. It is released by Google and uses the WebKit layout engine and application framework. The browser market is controlled two leading browsers Internet explorer and Mozilla's Firefox . In order to make an impact in this segment, Google is making aggressive moves. Now it is shipping the chrome browser with Sony PC. It is a first of its kind of deal in which browser is packaged with PC. Until now, chrome needed to be downloaded from the net by the user. With this, Google wishes to expand the reach of its browser and try to gain bigger market share.
This is an example of expansion of current business into new segment and through a new distributive channel (for more visit management and entrepreneurship and Class Summary)
